Joico Color Balance Purple Shampoo Skincare Revered by hairdressers worldwide for

Revered by hairdressers worldwide for its thick

Coal and Tar free

Now we’ve given dark brunettes the joy of Sombré highlights (think: Ombré but subtler… and better)

Contains Bilberry and Blackberry extracts

Joico Color Balance Purple Shampoo Skincare Revered by hairdressers worldwide forMay the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase serve and protect a whole new meaning. The unique color correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here.